Brand Style Guide

Introduction

Since its founding in 1948, Ohio Christian University has been represented by a variety of marks, symbols, and logos. A consistent graphic identity is essential to establishing a strong and familiar institutional presence with our key constituencies, with prospective students and their parents, and in the national arena. This style guide provides guidelines for the OCU brand assets. Brand assets are the creative tools, visual elements, and written words that enhance our image and bring the Ohio Christian University brand to life. They include our logo, type fonts, color, voice, and visual style.

This manual represents official University policy related to any and all graphic representations of Ohio Christian University and its programs.

Approval Process

All materials using the components of the Ohio Christian University identity system must be reviewed by the Brand Manager. Electronic files may be sent via email to marketing@ohiochristian.edu. Proofs should be high-resolution (300 ppi minimum). Upon review, you will receive a notification of approval or instructions to correct any inconsistencies. In most cases, feedback will be provided within 1 business day.

For More Information

For further information regarding the Ohio Christian University identity standards or for updates to this manual please contact Renee Handy, rhandy@ohiochristian.edu.